Does Your Fuel Card Deserve Your Loyalty?
There are loyal consumers that will only buy a Chevy, Ford, Mack, Freightliner or International. The loyalty usually comes from favorable experience, thus making them a vocal proponent of their product often boasting that fact with the donning of a hat or t-shirt with the manufactures logo on it. I can’t say I’ve seen a lot of fuel card companies’ hats or t-shirts being sported by their clients. Fuel cards aren’t cool. There’s nothing exciting about them. They’re a necessity